Though we do use Artificial Intelligence (quickly becoming known as “AI”) in some of our marketing project build for our clients, we strictly use interactive AI only at the request of our individual clients. We do not use AI on any of our platforms to communicate with our clients…. If you message us in any way or call us, it’s a real person from our team talking with you.
We believe our one on one respectful interactions with real life PEOPLE running real life businesses to benefit their real life families and communities deserve our humanity and attention in full.
That is because of our core commitments to one-on-one client communictions.
That does not mean some AI leveraged in your business would not be terrific for you!
We do have clients who can benefit from the direct use of AI technology in their marketing plans, and we although we do use some AI in our more technical day to day operations, we never use other parts of AI unless you want us to.
What exactly is AI marketing?
AI Marketing is a novel and sophisticated method that employs the power of artificial intelligence (AI) to revolutionize and improve marketing operations that we have continually used in our SEO services at Carpe DM Products for limited technical tasks. The effects of newer AI touch on so many marketing aspects; customer engagement, search engine optimization, data collecting, data analysis, and much more!
AI marketing solutions implemented properly can analyze vast volumes of data, detect patterns, and accurately anticipate future trends, even in what specifics customers are searching for online. This enables our team at Carpe DM Products to automate our regular operations, optimize real-time campaigns, and make better educated decisions about where to invest our marketing resources, regardless if that means adding to a social media champagne, changing important keywords in a website build, a change of direction in ad spend, modifying an area perimeter, or even analyzing the data and finding that the time of day when consumers search has changed over the last few weeks.
We can use the data acquired to delve further into consumer behavior and preferences, offering customized experiences that actually resonate with each unique customer and attaining greater outcomes and ROI for our clients looking for more paying customers in their specific area.
We can use the technology to show us customized suggestions, we can even use chatbots for YOUR customer care but only at your request. We even have content production tools to create unique customer experiences by employing AI technology, all with your customer satisfaction at the forefront.
How is artificial intelligence utilized in marketing?
You've probably come across countless examples of AI in marketing without even realizing it!
For example, have you ever had an online shop recommend a product to you based on your prior purchases or browsing history (yes, a little weird)?
This is just another example of how AI is altering the marketing landscape by providing clients with more engaging and personalized experiences.
AI is also used to optimize search results, enabling visual and voice searches, and produce dynamic material that varies depending on the viewer.
When you see a personalized suggestion or interact with a chatbot, you're witnessing cutting-edge AI marketing, and it’s here to stay.
Ways Artificial Intelligence Marketing Can Help Your Business (with Examples)
Now that we've defined AI in marketing, let's look at a few ways it will affect marketing in 2023, using data and examples of AI in marketing.
1. Marketing that is Hyper-Personalized
AI's capacity to analyze massive quantities of data and provide personalized experiences enables businesses to produce personalized marketing messages. Marketers may target particular audiences and build customized campaigns by utilizing consumer data such as previous purchases, browsing behavior, and demographics. An example is how an AI bot is used to deliver a custom text (SMS) as part of a marketing effort to prevent cart abandonment.
According to Epsilon, personalized emails had a 29% higher open rate and a 41% higher click-through rate than non-personalized emails.
2. Predictive Marketing
Customer data may be analyzed using AI-powered predictive analytics to foresee future trends, detect patterns, and make data-driven choices. This assists marketers in optimizing campaigns, identifying new possibilities, and adapting to changing customer behavior.
Companies that employ predictive analytics are twice as likely to be in the top quartile of financial performance in their industry, according to a McKinsey research.
4. Improved Client Services
Through natural language processing, AI-powered chatbots may deliver customized and efficient 24/7 real-time customer care, understanding and responding to consumer concerns and requests.
Additionally, AI-created interactive material, like as quizzes and surveys, may interest customers and improve their entire overall experience. These technologies are used to collect feedback and insights from customers, which are then utilized to enhance products and services, and can help you with up-selling too.
According to a Salesforce research, over 90% of customers believe that the experience a company delivers is just as essential as its products or services.
4. Optimization of Voice Search
As more people use voice assistants like Siri, Alexa, and Google Assistant to search for information, optimizing content for voice search is becoming increasingly vital, you can even see it when you use a general “Google Search” these days.
Marketers may produce content that allows them to engage with customers via this burgeoning channel by employing AI-powered natural language processing. Targeting long-tail keywords and optimizing content for highlighted snippets are examples of such tactics.
Artificial intelligence improves social media targeting and enables marketers to analyze client data and build tailored advertising. Marketers may produce content that connects with their target audience by analyzing consumer preferences, interests, and habits. This increases engagement and conversions.
5. Augmented reality (AR) technology
AR allows marketers to build immersive experiences that combine the physical and digital worlds.
This improves the consumer experience by allowing customers to see things in their own surroundings before purchasing them.
Using augmented reality for marketing provides clients with the personalized experience that online purchasing has long lacked, significantly increasing the odds of completing a transaction. According to a Deloitte research, 88% of medium-sized organizations are currently utilizing or testing AR for some purposes.
6. Feedback Evaluation
Marketers may use AI-powered sentiment analysis to analyze customer feedback and online mentions to learn how people feel about their brand and goods. This data may assist marketers in identifying pain areas, improving goods and services, and tailoring marketing efforts to better resonate with customers.
AI may also be used to monitor social media conversations in real time, allowing businesses to respond to client comments and concerns as soon as possible.
8. Fraud Detection
Artificial intelligence-powered fraud detection can detect and prevent e-commerce fraud, safeguarding both businesses and customers. AI can detect suspicious behavior and prevent fraudulent transactions by analyzing client data and transaction trends.
Monitoring for irregular transaction patterns and recognizing suspect IP addresses are examples of such measures. According to Juniper Research, AI-powered fraud detection would save merchants $12 billion by 2023.
Chatbots On WhatsApp
WhatsApp is the future of digital marketing and commerce, and investing in a WhatsApp chatbot is the best digital marketing investment you can make. Chatbots powered by AI may assist improve the whole WhatsApp marketing and selling experience, from covering broadcast newsletters, abandoned carts, and shipment updates to Whatsapp commerce and tailored customer service.
Customers may receive prompt and personalized solutions to their concerns, and businesses can cut customer service expenses while increasing productivity. WhatsApp, in fact, has the greatest open rate, making it the most efficient medium for businesses to engage with customers. Here's an example of how the Mom Store used a WhatsApp Chatbot to better help their clients.
The Mechanization of Repetitive Tasks
By making use of sequences or rules that have previously been established, these systems are able to automate recurring and regimented responsibilities, without hands on activity as often. One example of this would be the automation of duties like sending out welcome emails
Machines Capable of Automatic Learning
The machine learning algorithms are able to comprehend the data, which subsequently enables them to make complex judgements and even predictions. They are able to comprehend written language, recognize images, place customers into appropriate categories, and even to provide replies. Machine learning has the potential to simplify the process of providing personalized customer experiences in marketing, should you choose to use it.
Applications that integrate with one another
Because most integrated applications are automatically incorporated into the system that is already in place, the overall quality of the user experience is significantly enhanced by their presence. For instance, it helps in the placement of relevant adverts by employing machine learning algorithms within advertising platforms so that these algorithms can better understand user behavior.
Software Programs That Can Be Run Independently
Stand-alone applications are artificial intelligence (AI) systems that function independently of the principal channels that are used to connect with consumers or workers. As a direct consequence of this, consumers are expected to participate in varied interactions with them.
What are the challenges that must be conquered in order for marketing to involve artificial intelligence?
The application of AI in marketing has numerous potential benefits, but it also brings with it its own unique set of challenges. Two of the most critical challenges that must be surmounted are as follows:
1. Accuracy and integrity of the data Verifying that the data is correct and has not been tampered with is one of the most critical challenges faced by artificial intelligence as a whole. Data is the single most important factor for artificial intelligence systems to consider when formulating hypotheses and deciding what actions to take. It is conceivable for the findings to be incorrect if the data that was provided was either biased or insufficient; this, in turn, would lead to the marketing strategies being ineffectual, this is why it is of utmost importance to have us analyze data, and use it most effectively.
2. The unethical application of artificial intelligence in commercial contexts, so the unethical application of artificial intelligence in marketing is yet another challenge that must be solved by AI marketing. As the rate of advancement of artificial intelligence (AI) technology continues to quicken, it is of the highest importance that the technology be handled in a manner that is both ethical and responsible, with the utmost consideration for the privacy of those who utilize it. We are required to first get the agreement of our customers before it may collect and analyze the data for one on one interaction. We are also required to demonstrate that it has complied with all applicable laws and regulations.
What are some of the benefits that come with adopting AI for the sake of marketing?
The use of AI has resulted in a revolution in the field of marketing that is unprecedented, and the benefits it has brought about are just remarkable. The use of artificial intelligence in marketing has several benefits, the most important of which are listed below:
1. Content that is tailored to each individual user
An artificial intelligence system is able to examine vast volumes of customer data, identify patterns within that data, and offer suggestions for how to tailor content and messages. This might entail things like creating product suggestions, constructing tailored landing pages, and tailoring email marketing campaigns, among other possible activities.
2. We are able to advance in the accuracy of the localized/target audience
We are now able to evaluate data collected from consumers using artificial intelligence, which helps them to discover the distribution methods and types of content that are most effective for reaching their desired demographic. Building audiences that are analogous to those you already have, discovering client groups that have high conversion rates, and focusing on certain keywords might all be part of this process, and the rule of thumb remains, knowing how to analyze and efficiently use all this data is paramount.
3. A more in-depth analysis of the customer base and the streamlining of processes and procedures is now here! We are able to obtain a more complete picture of the demographic they are trying to reach because to the fact that artificial intelligence is able to analyze large amounts of customer data acquired from a range of different sources. This might entail gaining insights into the behaviors, interests, and preferences of customers, in addition to the analysis of the sentiment of consumer feedback.
4. An Improvement in the Rate of Return on Investment
AI helps our team to improve the effectiveness of our marketing efforts, which ultimately results in a higher return on investment (ROI) for each of our clients. We have raised the efficacy of all of our marketing efforts by applying AI to optimize our campaigns.
To reiterate our stance on AI, we do use AI in some of our marketing project build for our clients, we strictly use interactive AI only at the request of our individual clients. At Carpe DM Products we never use AI on any of our platforms to communicate with our clients…. If you message us in any way or call us, it’s a real live person from our team talking with you. We believe our one on one respectful interactions with real life PEOPLE running real life businesses to benefit their real life families and communities deserve our humanity and our attention in full. However, we do have clients who can benefit from the direct use of AI technology in their marketing plans, and we although we do use some AI in our day to day technical operations, we never use other parts of AI unless you specifically want us to.
