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Looking Ahead: Our 2025 Vision for Family, Legacy, and Success

Looking Ahead: Our 2025 Vision for Family, Legacy, and Success

As we step into 2025, we find ourselves reflecting on the journey that has brought us here and the purpose that keeps us moving forward. Last year, we experienced a great loss with the passing of our founder, Mike, in May. His vision and dedication laid the foundation for everything we do at Carpe DM Products from initial consultations, to website building, to sticky backlinks. Though his absence is deeply felt, Debbie continues to lead with unwavering determination, insisting on the top-quality work that Mike would have been proud of. It’s a testament to the strength of our family business and the values we hold dear.


Family has always been at the heart of what we do. Seven years ago, we faced another profound loss when our daughter, Jessica, passed away. Her memory inspires us every day to focus on what truly matters—cherishing the moments with those we love and building a legacy that reflects our passion and commitment.


Our team members are an extension of our family. JP and Em are navigating the challenges of supporting their aging parents through health struggles, balancing care with their dedication to our business. Tyler is preparing for a joyous milestone as he marries his high school sweetheart this spring, and Michael and his wife will celebrate an incredible 40 years of marriage in 2025. These personal stories remind us that success isn’t just about the bottom line; it’s about creating a life filled with meaningful connections and precious time with loved ones.


The spirit of a family business is unlike anything else. It’s built on shared goals, mutual trust, and a deep understanding of what’s at stake. For us, it’s never been just about profits—it’s about creating opportunities for families like ours to thrive. We know that many of the small businesses we work with started for the same reasons we did: to gain the freedom to provide for their families, to leave a legacy, and to reclaim precious time.

But achieving that dream takes more than hard work. It takes the right tools, strategies, and partnerships. That’s where we come in. Our mission is to help family businesses harness the power of online marketing to create sustainable, long-term income. From building a strong online presence to driving targeted campaigns that deliver results, we’re here to support you in reaching your goals. Because success should mean more than financial stability—it should mean having the time and resources to enjoy life with the people who matter most.


As we look to the future, our goals for 2025 are rooted in our commitment to both our clients and our own team. We want to help more family businesses succeed by expanding our reach and delivering even more innovative marketing solutions. We’ll continue to foster a culture of care and connection, supporting our team members as they balance their personal and professional lives. And we’ll carry forward the values that Mike instilled in us: integrity, excellence, and a relentless dedication to our clients’ success.

For us, success in 2025 isn’t just about growth—it’s about honoring our legacy and helping other families achieve their dreams. Because at the end of the day, that’s why we started this company, and we believe it’s why so many others take the leap into entrepreneurship. Together, we can create a future where family businesses thrive—where time with loved ones and financial security go hand in hand.

Here’s to a year of growth, connection, and shared success. Let’s make 2025 a year to remember.

By Mike Hall January 18, 2025
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